Sendinblue is a cloud-based email marketing software that allows businesses to send newsletters, promotional emails, and transactional emails. One of the most critical factors in email marketing is the email bounce rate. A high bounce rate can hurt your email deliverability and impact your sender reputation. In this article, we'll look at how Sendinblue handles email bounce rates.
What is an email bounce?
An email bounce is when an email cannot be delivered to a recipient's inbox and is returned to the sender. There are two types of email bounces, hard and soft bounces. A hard bounce is a permanent delivery failure. It happens when an email address is invalid, doesn't exist, or has been deleted. A soft bounce is a temporary delivery failure. It can happen when the recipient's mailbox is full, the server is down, or the email is too large.
How does Sendinblue handle email bounces?
Sendinblue uses several strategies to handle email bounces, including bounce management, feedback loops, and list hygiene.
Bounce Management
Sendinblue has a built-in bounce management system that automatically removes hard bounces from your email list. When an email bounces, Sendinblue updates the contact's status as "bounced." If an email address bounces multiple times, Sendinblue will automatically remove it from your list to protect your sender reputation.
Feedback Loops
A feedback loop (FBL) is a service provided by internet service providers (ISPs) that informs email senders about their subscribers' complaints. ISPs provide this service to help email senders improve their email deliverability and reduce spam complaints. Sendinblue uses FBLs to identify and remove email addresses that result in spam complaints. Sendinblue's FBL system automatically removes contacts who complain about your emails from your list to protect your sender reputation.
List Hygiene
Sendinblue regularly monitors and cleans email lists to maintain a healthy sender reputation. They use list hygiene techniques to remove inactive subscribers, invalid email addresses, and spam traps. List hygiene is crucial because it helps maintain a high deliverability rate and improves your email engagement rate.
In addition to these strategies, Sendinblue also offers several features to help reduce your email bounce rate, including:
Email Validation
Sendinblue offers email validation to verify the email addresses on your list before you send your email campaigns. Email validation can help reduce your email bounce rate by identifying and removing invalid email addresses before you send your email campaigns.
Email Authentication
Email authentication is the process of verifying that an email message is legitimate and sent by an authorized sender. It can help reduce your email bounce rate by preventing your emails from being marked as spam or rejected by ISPs. Sendinblue supports email authentication protocols like SPF, DKIM, and DMARC, which can help improve your email deliverability.
Conclusion
Emreputation. Sendinblue handles email bounces by using bounce management, feedback loops, and list hygiene to maintain a healthy email list. Sendinblue also offers features like email validation and email authentication to help reduce your email bounce rate and improve your email deliverability. By using these strategies and featuresail bounce rates can have a significant impact on your email deliverability and sender ,
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